Arrrg! Me mateys.
http://www.humanespot.org/content/us...ding-their-conResearchers investigated whether the way that chimpanzees are portrayed in the media effects the accuracy of people's knowledge about the species. They found that people's understanding of the animal is strongly influenced by the how the media depicts chimpanzees. Public service announcements about chimpanzee conservation increased accurate knowledge about the endangered status of the animal and their inability to be good pets, but commercials using chimpanzees as actors decreased understanding that these animals are endangered and increased the perception that they could be good pets.