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New York Times - January 11, 2007<br><br><br><br>
Uncruel Beauty<br><br>
By RUTH LA FERLA<br><br><br><br>
"HADASS KANTOROWICZ is on the fence. I eat less meat than I used to, said Ms. Kantorowicz, a self-described tantric healer who stopped in last week at Organic Avenue, a vegan general store in downtown Manhattan. Im definitely a lot more conscious than I used to be. While she appreciates the virtues of a meat-free diet, she stops short of embracing a vegan way of life, one that would ask her to forsake a croc-embossed bag or patent leather pumps. And Im not ready to wear hemp, she confided.<br><br><br><br>
But a proliferation of vegan-friendly fashions and stores that ban animal products outright from their shelves may tempt her to change her tune. If she has yet to adopt the zero-tolerance approach advocated by the most militant vegetarians, she typifies the customer that many vegan marketers are now courting.<br><br><br><br>
National chains like Whole Foods; boutiques like MooShoes, a New York outlet for imitation-leather wallets, belts and bags; online stores like Pangea; and eco-minded labels like Moral Fiber, Real Fake, Novacas (no cows) and Matt & Nat are encouraging shoppers, even those merely flirting with a cruelty free diet, to embrace its precepts not just in the kitchen but in their wardrobes. To their minds, vegan chic, once an oxymoron, is a glossy new marketing handle. Clothes and accessories once shunned for their aura of hair-shirt deprivation have acquired a hint of luxury."<br><br><br><br>
Full Story:<br><br><a href="http://www.nytimes.com/2007/01/11/fashion/11VEGAN.html?_r=1&ref=style&oref=slogin" target="_blank">http://www.nytimes.com/2007/01/11/fa...le&oref=slogin</a>
 
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