VeggieBoards banner

1 - 9 of 9 Posts

·
Registered
Joined
·
5,660 Posts
Discussion Starter · #1 ·
I've been getting my older nephew a subscription to <b>Sports Illustrated</b> for some years now. Dunno how I first started. Just pulled one of those subscription cards out of a copy on a store rack or at the dentist's office or something like that, I guess.<br><br><br><br>
Ok, so now nephew is away at college and his SI goes there, and now my younger nephew is complaining because he wants to read it. So I may get him his own subscription.<br><br><br><br>
I am looking at the renewal form that SI sends me. It says my "special rate" for a year is $72.24, with $89.04 being the regular rate.<br><br><br><br>
Except a friend sent me one of these order a magazine through a third party deals, where her kid's school gets money for computers if you buy through their service, and <b>Sports Illustrated</b> there costs $41 for a year. Amazon.com sells a 1 year subscription for $39.95. So I can get both nephews subscriptions for a little more than I can get one renewal by dealing directly with <b>SI</b>.<br><br><br><br>
So it seems like I am being "punished" by being a loyal SI customer and by buying directly from SI. This does not really make sense to me. Can anyone help me to understand why it should be cheaper to subscribe through a third party?<br><br><br><br>
I've also subscribed to the <b>Value Line Investment Survey</b>. This costs $599 per year or thereabouts. But I let my subscription lapse. So then they kept sending me offers to renew at a discount. They finally sent me an offer to renew at $299 a year. On the one hand, this makes a little more sense--to offer a discount to encourage people to renew. But it does seem to "punish" the loyal customer who renews at full price vs. the less-loyal customer, who can renew at half-price.<br><br><br><br>
Do you shop carefully and comparatively for the best price on magazine/periodical subscriptions? I guess I have not really done so, since I hadn't been that much of a subscriber, nor realized that third parties could offer such steep discounts.
 

·
Registered
Joined
·
885 Posts
Unfortunately it works this way for everything. Even virus protection software. There is no logic in business today, I've found. I dont subscribe to magazines partially because of the lunacy of the pricing. That's also why I dont shop EVER at department stores. I dont want to see something on "sale" one day, and then come back to return it the next day to find its even cheaper. Give me a fair price, dont change prices 10 times on each item. I wont put up with that, I'd rather go to other stores with predictable sales.
 

·
Registered
Joined
·
1,481 Posts
You might try to call them. I complained to Glamour Magazine because I renewed for $16 and then they had an ad running online where you could renew for only $12. They added some extra issues onto my current subsription. I realize that we aren't talking a ton of money here ($4 equals a coffee beverage at Starbucks), but it was the principle. As a loyal subcriber, I should be rewarded not punished.
 

·
Registered
Joined
·
16,090 Posts
Joe, you can find some awesome deals on magazine subscriptions on eBay.<br><br><br><br>
But for Sports Illustrated you can usually get that for free lots of places on the net. I've been getting it for free for the past 5 years, and I don't even read sports magazines (I resell the single issues on ebay). I did a google search for "free sports illustrated subscription" and found this link, 52 issues free: <a href="http://mags.freebiepeople.com/index.cfm?mbaffid=12193&m=sports" target="_blank">http://mags.freebiepeople.com/index....12193&m=sports</a>
 

·
Registered
Joined
·
5,660 Posts
Discussion Starter · #5 ·
<div class="quote-container"><span>Quote:</span>
<div class="quote-block">Originally Posted by <strong>kraftykraft</strong> <a href="/forum/post/0"><img alt="View Post" class="inlineimg" src="/img/forum/go_quote.gif" style=""></a><br><br>
You might try to call them. I complained to Glamour Magazine because I renewed for $16 and then they had an ad running online where you could renew for only $12. They added some extra issues onto my current subsription. I realize that we aren't talking a ton of money here ($4 equals a coffee beverage at Starbucks), but it was the principle. As a loyal subcriber, I should be rewarded not punished.</div>
</div>
<br><br><br>
Thank you for your comments.<br><br><br><br>
I called SI today and talked with a customer service rep. She was very polite, but did not really have an explanation for why they were charging me more than Amazon. She just said that there were all sorts of offers and promotions and rates, and that I should go where I felt best. She also mentioned a $39 rate that they themselves had at SI. I asked if she could set up my nephew's account to renew at that $39 rate, she said yes, I gave her my credit card number and the deal was done. That's 45 percent off their "special" renewal rate for existing customers. Call me "special" and charge me about double. <img alt="" class="inlineimg" src="/images/smilies/dunce.gif" style="border:0px solid;" title=":dunce:"> Somehow I wonder what they mean by "special."<img alt="" class="inlineimg" src="/images/smilies/doh.gif" style="border:0px solid;" title=":doh:"><br><br><br><br>
So thank you again for your advice and comments. This still does not really make sense to me, but if this is the way the world works, I guess I gotta adapt. <img alt="" class="inlineimg" src="/images/smilies/huh.gif" style="border:0px solid;" title=":confused:"><img alt="" class="inlineimg" src="/images/smilies/idea2.gif" style="border:0px solid;" title=":idea:">
 

·
Registered
Joined
·
927 Posts
The best offers are targeted to bring in people who would not otherwise subscribe (first-timers). Renewal rates also vary wildly, depending on how long you wait to make the decision. When you consider that the bulk of the revenue for most magazines comes from advertizing, you can see that selling subscriptions is really about expanding circulation, not rewarding loyal readers.
 

·
Registered
Joined
·
5,660 Posts
Discussion Starter · #7 ·
<div class="quote-container"><span>Quote:</span>
<div class="quote-block">Originally Posted by <strong>Seusomon</strong> <a href="/forum/post/0"><img alt="View Post" class="inlineimg" src="/img/forum/go_quote.gif" style=""></a><br><br>
When you consider that the bulk of the revenue for most magazines comes from advertizing, you can see that selling subscriptions is really about expanding circulation, not rewarding loyal readers.</div>
</div>
<br><br><br>
I guess that is true. But I also did not "grok" that by going along with the renewal rate, I was (in effect) letting them gouge me.
 

·
Registered
Joined
·
5,660 Posts
Discussion Starter · #8 ·
I talked with my sister on the phone the other day and she mentioned Vince Young. I told her that I did not know who Vince Young was, and she started ranting and raving about how ignorant I was, etc.<br><br><br><br>
So I go to the supermarket later in the day, and just happen to walk by the magazines and see that Vince Young is on the cover of <b>Sports Illustrated.</b> As I flip through the magazine, three subscription cards fall out, each of which is one year for $39.<br><br><br><br>
So I feel like kind of a dumb bunny for not even checking out what kind of rates were offered on the subscription cards stuck in the magazine.
 

·
Banned
Joined
·
2,081 Posts
I think the company gets the money either way and if you can find it cheaper somewhere, take it. If it can be sold at that price, then they aren't losing any money, they're just getting a whole lot more when someone pays for it at the higher prices.<br><br>
I got my stepdad 2 years of Guitar World for like $20ish.<br><br><br><br>
I have like 5 magazine subscriptions that were free because of a credit card I have and use.
 
1 - 9 of 9 Posts
Top