A good news story folks and don't we need one of those regularly?
The Sainsbury supermarket chain in the UK are going to begin promoting veg. foods right alongside their 'traditional' versions instead of putting them in a separate aisle, they're considering offering extra points for purchasing them and a loyalty program as well as placing recipes and food ideas using them in the appropriate locations! All with a view to encouraging people to 'eat less meat' (I read that as 'give it up') because it's bad for the environment. I don't care why people quit eating meat (environment, ethics or health) as long as they do.
'British shoppers are to become the subject of an experiment aimed at making them eat their greens. In a bold move to rebalance the contents of supermarket trolleys, Oxford academics have teamed up with supermarket chiefs to persuade consumers to buy less meat.
The project, in which Sainsbury's is a key collaborator, is being funded as part of a £5m Wellcome Trust programme, Our Planet, our Health, which aims to improve human health in a world going through profound climatic change. Eating more vegetables and fruit and less red meat will benefit people's health and the environment, say researchers.......'