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Discussion Starter · #1 ·
Hi all!<br><br><br><br>
As many of you know, I'm opening a yoga studio in my area, so i'm going through the process of developing my marketing. I often have problems with the ad copy, so i'd like you to give your opinion.<br><br><br><br>
I pretty much have all of them written, but i'm having trouble with me "Access Yoga" description. Access yoga is yoga for people with disabilities that can be done in the wheel chair or with a chair that we can provide for a person who has other limited mobility. I want the description to convey that this class is safe, fun, and also specifically for people with mobility related disability.<br><br><br><br>
here are a few of the descriptions that i have written. Please give your opinions about which are most sensitive and convey the ideas of openness and accessability.<br><br><br><br>
Access Yoga:<br><br><br><br>
1. a chair/wheelchair basec class to stretch and strengthen the upper body, calm the mind, and liberate the spirit!<br><br><br><br>
2. a yoga class designed for people with limited mobility and unlimited potential!<br><br><br><br>
3. a wheel-chair based class designed to open the body, calm the mind, and liberate the spirit.<br><br><br><br><br><br>
Please construct, deconstruct, and offer your own suggestions!<br><br><br><br>
Thanks!
 

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I like #2. But having designed websites for the public as well as internal employees, sometimes you have to spell it out (or draw a picture). #2 sounds best to me, but may not be descriptive enough.
 

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I like #2 as well, but I would add a second sentence that says it can be done while seated.<br><br><br><br>
Sounds like a really cool class, by the way.
 

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Start with the #2 idea it's very positive and upbeat. Then, go into a little more description about the wheelchair/chair aspect you give in #1.<br><br><br><br>
Good luck.
 

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#2. if you still need votes.
 

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i guess i'm the only one that likes 1<br><br><br><br>
i don't know if i would like someone saying 'limited mobility' besides i think you would get too many people saying whats that?
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by muppetcow</i><br><br><b>I like #2 as well, but I would add a second sentence that says it can be done while seated.<br><br><br><br>
Sounds like a really cool class, by the way.</b></div>
</div>
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YEAH! what she said! seriously i like #2 but would add that can be done seated....
 

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Discussion Starter · #11 ·
thanks all. i'm looking to blend 1 and 2:<br><br><br><br>
A wheelchair/chair based class for people with limited mobility and unlimited potential!
 

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Interesting. Almost everyone picked the one I wouldnt have (#2). For many years I was very short (which when you are a male kid, is regarded by your peers as a handicap). I hated it when people used my ailment in conjunction with a compliment in some pathetic attempt to make me feel better about myself <img alt="" class="inlineimg" src="/images/smilies/mad.gif" style="border:0px solid;" title=":mad:"> . In all honesty, the more they pointed out the limitations that came with being short, the more I hated being short. Ive never been in a wheelchair before, but I have a sneaking suspicion that many who are in wheelchairs, dont want to have their limited mobility made into the issue. They know their mobility is limited, they dont need to be reminded of it again and again.<br><br><br><br>
Also, the unlimited potential used together with limited mobility, rings of a statement such as youre not as good as us because you are limited in certain actions, but youre still a special person. Not to mean offence to zoebird, but it sounds rather condescending.<br><br><br><br>
Personally, I like number 3 (with the addition of mentioning the use of a regular chair). It sounds like a great idea zoebird. I hope I didnt offend anyone. <img alt="" class="inlineimg" src="/images/smilies/smiley.gif" style="border:0px solid;" title=":)">
 

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yeah but if they're looking to take a yoga class they need to look specifically for one designed for their needs. i'm sure they don't like to be reminded but in cases where they're looking for something specialized it's easier to tell them flat out that it'll work for them.<br><br><br><br>
ie: handicap parking spaces, if they weren't clearly marked as such they'd have a heck of a time finding them<br><br><br><br><br><br>
i'd go with something like:<br><br><br><br>
A yoga class to open the body, calm the mind, and liberate the spirit. Designed for people with limited mobility and unlimited potential!<br><br><br><br><br><br>
could you also put a small wheelchair symbol beside the title? like how they do on building maps to show where ramps and such are.<br><br>
i think it's more a case of pointing out "hey, you can do this!" than pointing out that they're disabled.
 

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The point I think you are missing, is that many people dont like being referred to as differently abled. Saying that the class would work for them because they are in a wheelchair is one thing, saying that it would work for them because they are less capable than other people, is just an insult. You arent saying they are different, you are saying they are less capable. Im not sure why you dont think being called less capable, isnt insulting. People are in wheelchairs are just as capable as people who arent. They simply have to use a different method to reach the same end.<br><br><br><br>
Maybe spend some time being thought of as having a handicap, and then see how it feels when people treat you like you need their help. Just look at the wording limited mobility, unlimited potential. It reminds me of when people used to say that despite my size, I was a good ball player. They made my size out to be something bad. As though it was something I had to overcome. DESPITE the fact that I had this size problem, I was still a good person. Despite.<br><br><br><br>
If one was to say that something was for people of all sizes, that would be different. Then I (and my size) become part of society as a whole, and not something to be compared to others. It removes the "us and them" mentality. Maybe rather than singling out people in wheelchairs, you could say something like,<br><br><br><br>
A yoga class to open the body, calm the mind, and liberate the spirit. Designed for people of varying mobilitys!<br><br><br><br>
That way you are creating a group atmosphere, and not singling anyone (or their handicap") out. <img alt="" class="inlineimg" src="/images/smilies/smiley.gif" style="border:0px solid;" title=":)">
 

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Discussion Starter · #15 ·
shamus:<br><br><br><br>
you're making the point that i wanted to avoid. That's why i asked. When i read # 2, i read the same thing that you do. I often felt that it was trite, trying too hard, and sometimes just silly.<br><br><br><br>
when i've asked a few of my disabled friends (various mobility issues), they don't dislike it, and they want to be certain that the chair/wheelchair thing is mentioned. So, i was kinda going for # 1 or 3. or some combo.<br><br><br><br>
the problem with the "varying moblities" that i've found so far is that a lot of people (that is, without mentioning the wheel chair part) think it refers to them. "I had a knee injure 20 years ago and i can't touch my toes, that class is for me"--when in fact, it isn't for them.<br><br><br><br>
Also, i don't want it to be all wheel chair either. I want people who just have limited mobility but aren't in wheel chairs--such as walkers, or braces or canes--to feel like they can take the class too! i can provide a chair, and they can work with that too. So, it is for people with varying levels of mobility, but some people are idiot enough to think it applies to them when it doesn't. Not that they wouldn't be welcome. . .but even still. . .<br><br><br><br>
i think you know what i'm saying. I want to be sensitive to their feelings, while at the same time being sure of the description of the class so that it is clear.<br><br><br><br>
thanks for your advice (and i'll think about the little wheel chair symbol too, which is a good idea.
 

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I like #3. But, that might be because I've been practicing yoga for thirteen years, and I get it. I was kind of suprised that people think it needs further discription.<br><br>
Three sounds like a yoga class that has a quiet integrity. Two sounds like a pep talk.<br><br>
Where are you located Zoebird? It sounds like something that would really benefit my parents?
 

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How about,<br><br><br><br>
A yoga class to open the body, calm the mind, and liberate the spirit. Designed for people in wheelchairs and similar mobilitys!
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by Shamus</i><br><br><b>The point I think you are missing, is that many people dont like being referred to as differently abled. Saying that the class would work for them because they are in a wheelchair is one thing, saying that it would work for them because they are less capable than other people, is just an insult. You arent saying they are different, you are saying they are less capable. Im not sure why you dont think being called less capable, isnt insulting.</b></div>
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umm but nobody said less capable or differently abled for an ad suggestion, the options state "for those with limited mobility" or "wheelchair-based class"<br><br>
those don't seem insulting to me <img alt="" class="inlineimg" src="/images/smilies/huh.gif" style="border:0px solid;" title=":confused:">
 

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Discussion Starter · #20 ·
baby:<br><br><br><br>
it's outside of philly, PA--Malvern, PA to be exact. If your parents are around, they're welcome to come in.<br><br><br><br>
I"ll post the web site once we get it up and running!
 
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