SAN FRANCISCO, July 5, 2006 - The Levi's® brand today announced it will include jeans made with 100% organic cotton in its fall 2006 product line. Organic cotton will be used in select new and popular men's and women's styles within its Red Tab and, the recently launched, Levi's® Capital E™ lines. The jeans will be identified as "Levi's® Eco" and be available in November 2006 exclusively at Levi's® U.S. stores with additional products to be introduced in spring 2007.
It does mention Levi's briefly about halfish way down the article:Originally Posted by OregonAmy
I'm surprised the article didn't mention Levi's. That's the one I kept hearing about the most last year.