A great in depth article on the evolution of the veggie burger! It's always so great to see this kind of thing in mainstream news.THEY were the four syllables that had the power to make both carnivores and
vegetarians cringe: veggie burger.
For meat-lovers, the veggie burger was long seen as a sad stand-in that tried to copy the contours and textures of a classic beef patty while falling pathetically short of the pleasure. And for meat-refusers, the veggie burger served as a kind of penitential wafer: You ate this bland, freeze-dried nutrient disc because you had to eat it (your duty as someone who had forsaken the flesh) and because at many a restaurant or backyard barbecue, it was the only option available.
If that has been your mental framework since the days when Jerry Garcia was still with us, it might be time to take another bite. To borrow a phrase from the culture that produced it, the veggie burger seems finally to have achieved self-actualization.