My fuzzy vegan guru

I think my rabbit is smarter than I am - really. Usually, Hershey (no, I didn't name him) begs for whatever I'm eating. He likes that I'm vegan, because he usually can eat whatever it is (I give him a bite of my apple, for example). Well yesterday, when asked if he wanted anything from the store, my bf replied, "Anything close to vegan Cheetos." I came back with Veggie Stix, these long, fried, puffed potato things. I thought they kinda had a weird plastic-y taste. Well, Hershey started begging again, and to get him to stop begging and eating his pant legs, bf shows him a veggie stick, fully ready to steal it away if the bun actually tries to eat it. Usually, if it's not what he considers food (I show him I'm just gnawing on a pen in frustration, for example), he just walks away or ignores it. He RAN from this thing. Like sprinted away with a "wtf is that!?" look on his face. Bf tested the reaction more than once - same. The last time he did this was when the bf was omni and showed Hershey his meatball sandwich (couldn't get him out of the corner for a while after that), and once before when we showed him the (vegan) curried naan we were eating. I get the naan - just too spicy for his widdle nose, but the other two are interesting. I'm wondering what got this reaction from him in a fully-vegan snack food. It's not like he minds gnawing on plastic once in a while either. It was a "Whoah! This is not food! And I have no idea WHAT it is!" reaction. And he's probably right. I'm thinking of running all my snacks past the furry health food guru before I eat them now, except then I'd have to fight him for my food even more.