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<b>Meatless Monday campaign draws industry scrutiny</b><br><br>
by Daniel Yovich on 4/24/03 for <a href="http://www.meatingplace.com" target="_blank">www.meatingplace.com</a><br><br><br><br>
An organization that supports the elimination of meat consumption one day each week is drawing concern and criticism from industry trade groups.<br><br><br><br>
Meatless Monday says it is a non-profit organization working in association with Johns Hopkins Bloomberg School of Public Health. Twenty-eight other public health schools are also reportedly supporting the campaign, including Columbia University's Mailman School of Public Health.<br><br><br><br>
The organization launched its Website (MeatlessMonday.com) last month and said it would enlist sponsorships from the food industry, government organizations, grocery chains, restaurants and community groups to reach broad segments of the U.S. population. The campaign will provide consumers recipes for what it says are healthy, fast and affordable meatless meals.<br><br><br><br>
The North American Meat Processors Association, the National Meat Association, and American Association of Meat Processors learned of the campaign after inquiries from Meatingplace.com sought comment about the campaign. NMA spokeswoman Kirna Kernellu criticized the Website and the organization's campaign for offering a "contradictory message" encouraging consumers to forego meat on Monday's as it advocates consumption of lean meat on other days.<br><br><br><br>
AAMP Executive Director Steve Krut said the group's campaign differs from typical anti-meat crusades in that it is cloaked by credible universities and researchers that seek a 15 percent reduction of saturated fat but advocate eliminating meat consumption as the only way to achieve that goal.<br><br><br><br><span style="font-size:large;">"What is especially significant here is that they are targeting not only consumers, but decision makers and opinion shapers," Krut said. "The Website is well-produced, the message is clear, and they target a very broad group of people. I think this is serious cause for concern because, if left unchecked, such a campaign could perhaps erode away the demand for meat."</span><br><br><br><br>
It is unclear how the group is funded. A telephone call seeking comment to Meatless Monday's New York City offices was met with a recording explaining no telephone calls would be returned until April 28. A news release dated March 31 and posted on the group's Website notes the organization's primary goal is to reduce American consumption of saturated fat by 15 percent by 2010.<br><br><br><br>
"The launch of the site officially kicks off the major, long-term health campaign that we are undertaking," the release said. "As we build exposure, we plan to add more contributors and features to the site. These could include food experts, food personalities, health officials and celebrities among others, all supporting the need for reduced-fat diets and healthier eating. Our goal is to make the site a virtual 'eater's digest' of food, health and entertainment."<br><br><br><br>
The Website currently features a pasta recipe reportedly from actor Tom Cruise and a photograph of Goldie Hawn and Kurt Russell shopping for vegetables at a farmers' market.<br><br><br><br>
NAMP spokeswoman Jane Jacobs commended the organization for encouraging a 15 percent reduction of saturated fats, but noted that, "encouraging consumers to cut out meat is not sound nutritional advice." Jacobs said she was surprised that some of those listed on the Website as supporting the organization "are some of the country's best educated physicians," and noted that a broiled four ounce center cut tenderloin has only 3 grams of saturated fat, comparable to the saturated fat levels for a single serving of some fish and chicken dishes.<br><br><br><br>
"Meat is a fundamental part of a healthy diet and lifestyle, period," Jacobs said. "And let's face it, Americans love meat and there is not a statistic out there that can convincingly dispute that fact."<br><br><br><br><a href="http://www.meatingplace.com/meatingplace/DailyNews/News.asp?ID=10761" target="_blank">http://www.meatingplace.com/meatingp...s.asp?ID=10761</a>
 

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Yeah, and what does "people liking their meat" have to do with whether or not it's bad for you?
 

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Discussion Starter · #4 ·
It's kind of like Marlboro saying, "let's face it, people like to smoke. You can't dispute that fact!"
 

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In other news......<br><br><br><br>
"The Earth is a flat disk, period." Oatmeal said. "And let's face it, most people people don't know the radius of the world, and there is not a statistic out there that can convincingly dispute that fact."
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by kpickell</i><br><br><b>It's kind of like Marlboro saying, "let's face it, people like to smoke. You can't dispute that fact!"</b></div>
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Right, and we don't. Hell, I still get tickled by the smell of cooking flesh sometimes. It's a diehard thing for me, but I can't imagine actually eating it ever again, knowing what I know now.<br><br><br><br>
Some people. (as in the person I was originally criticizing--not you, obviously)
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by Oatmeal</i><br><br><b>In other news......<br><br><br><br>
"The Earth is a flat disk, period." Oatmeal said. "And let's face it, most people people don't know the radius of the world, and there is not a statistic out there that can convincingly dispute that fact."</b></div>
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And I haven't seen a statistic proving that human flesh is bad for you, either. What a stupid person that was quoted...
 

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Well...<br><br><br><br>
Human flesh is bad for humans. Eating it can cause some sort of brain disease or some other problem... can't remember what exactly.
 

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The meat industry wants your money, so keep buying meat. Don't go vegetarian. Don't eat healthier, and for the love of God, don't go vegan. You'll put them out of business!!!<br><br><br><br>
This is crap. I'm sorry that my actions are cutting a few animal farmers' profits, but I'm sure that the quinoa farmers are feeling good about my decision not to eat meat.<br><br><br><br>
But lets face it - Meat is bad for you. it's got fat cholesterol and all sorts of other stuff which health freaks like to avoid. The only people who disagree are the Atkins freaks, who just want to lose weight and don't care about their kidneys or wellbeing. Most people accept that in the interest of good health, it is a good idea to eat less or no meat.<br><br><br><br>
Of course, the meat industry is annoyed at this, because if people hear this, less people will purchase meat. This means that the meat industry has less $$$. So, in the interests of putting even more cash into some fatcat's back pocket, you should purchase meat. Because those fatcats need more money!!! And whilst you're at it, remember that the tobacco companies are starting to lose sales, so start smoking, so you can give some extra $$$ to the fatcats at marlboro!<br><br><br><br>
Now meatless monday isn't a veggie campain at all. But it's reducing meat consumption, which is better for the animals, (With the exception of the fatcats who run the meat industry.) and better for ourselves. Now if the center for cnsumer freedom jumps on this new thin, they'll throw a right hissy-fit, all because someone is suggesting that not every meal should contain meat.
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by Loki</i><br><br><b>Now meatless monday isn't a veggie campain at all. But it's reducing meat consumption, which is better for the animals, (With the exception of the fatcats who run the meat industry.) and better for ourselves.</b></div>
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Ultimately it's also better for the environment. Even a 10% reduction in meat consumption across the board would create drastic changes.
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by Loki</i><br><br><b>that's a lot of whining for a few stacks of green paper.</b></div>
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?
 

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"The Website is well-produced, the message is clear, and they target a very broad group of people. I think this is serious cause for concern because, if left unchecked, such a campaign could perhaps erode away the demand for meat."<br><br><br><br>
Really? God forbid!!! <img alt="" class="inlineimg" src="/images/smilies/grin.gif" style="border:0px solid;" title=":D">
 

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<b>Quote:</b>"Meat is a fundamental part of a healthy diet and lifestyle, period," Jacobs said. "And let's face it, Americans love meat and there is not a statistic out there that can convincingly dispute that fact."<br><br><br><br>
Meat a fundamental part of a healthy diet? Come ON! That's such bullsh*t! A)It's loaded with saturated fat and cholesterol B) It's near the top of the food pyramid, meaning it's not a fundamental part of a healthy diet. C) Studies have shown that reducing meat consumption decreases the risk of heart disease, obesity, and some types of cancer. Maybe americans do love meat, but that probably has something to do with why over half of American adults are overweight. And most of those overweight people eat too much meat and too little fruits and veggies! So HA! Take that, meat industry loser!
 

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The green paper I was referring to is a deity known as "money"!!<br><br><br><br>
Hope I cleared that up for you!
 

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But I thought money wasn't green in england<img alt="" class="inlineimg" src="/images/smilies/huh.gif" style="border:0px solid;" title=":confused:"> Oh well. Meatless monday is in america anyway...
 

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<div class="quote-container"><span>Quote:</span>
<div class="quote-block"><i>Originally posted by Loki</i><br><br><b>The green paper I was referring to is a deity known as "money"!!<br><br><br><br>
Hope I cleared that up for you!</b></div>
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I was confused about what you were trying to say, but have since interpreted it to mean that the meat industry was doing a lot of whining over their potentially lost dollars.
 
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