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Who says empires don't fall? It'll only get juicier from here on out. <img alt="" class="inlineimg" src="/images/smilies/smiley.gif" style="border:0px solid;" title=":)"><br><br><br><br><a href="http://sfgate.com/cgi-bin/article.cgi?f=/news/a/2003/01/23/national1511EST0679.DTL" target="_blank">http://sfgate.com/cgi-bin/article.cg...511EST0679.DTL</a><br><br><br><br>
(01-23) 12:11 PST OAK BROOK, Ill. (AP) --<br><br><br><br>
McDonald's Corp. reported the first quarterly loss in its history Thursday -- a $343.8 million setback in the last three months of 2002.<br><br><br><br>
The loss reflected charges and write-offs aimed at helping the burger giant end an unprecedented slump brought on by consumer weariness with fast food, a crowded restaurant market and its own problems with service.<br><br><br><br>
McDonald's was founded in 1955 and has been publicly traded since 1965.<br><br><br><br>
The fast-food chain took $810 million in charges for the fourth quarter. That helped push its stock, which traded above $30 last summer, under $15 for the first time since 1995.<br><br><br><br>
The burger giant said it is closing 719 under-performing restaurants. But it also disclosed plans to open 850 more traditional McDonald's; 380 "satellite" restaurants inside other facilities such as airports; and 150 of its other brand restaurants.<br><br><br><br>
"We know we need to make changes," new chief executive Jim Cantalupo said. McDonald's replaced Jack Greenberg with Cantalupo last month after its stock fell to seven-year lows.<br><br><br><br>
McDonald's was down 38 cents to $14.98 in afternoon trading on the New York Stock Exchange.<br><br><br><br>
Quarterly revenue was $3.9 billion, up 3 percent from $3.77 billion in the same quarter in 2001. But sales at restaurants open at least a year -- a key indicator of success -- were down slightly in the United States and Europe.
 

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<b>"We know we need to make changes," new chief executive Jim Cantalupo said. McDonald's replaced Jack Greenberg with Cantalupo last month after its stock fell to seven-year lows.</b><br><br><br><br>
That will mean:<br><br><br><br>
We need meat at a lower price. (more animal abuse)<br><br>
We need to cut in cost of wages (let's exploit more teenagers)<br><br>
etc.
 

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Here's something I found today in an online Sydney newspaper (can't find the link to it any more).<br><br><br><br><b>A nugget of justice before Ronald cops another serve.<br><br>
Sydney Morning Herald, January 29 2003, PM edition.<br><br><br><br><i>It's so easy to take a swipe at McDonald's that everybody's doing it, but we must give credit where it's due, says Tony Davis.</i><br><br><br><br>
McDonald's has posted its first-ever loss, finishing the last quarter of 2002 out of pocket by the equivalent of 98 million Big Mac Supersize Meal Deals.<br><br><br><br>
Shares are at a seven-year low and, although the company will this year open 850 McDonald's restaurants around the world, it will close 400 others.<br><br><br><br>
I can see you smiling even from here. And you, and you. But why do we all bear so much malice to the good burghers of McDonaldville?<br><br><br><br>
Why don't those hard-working folk get the credit for the many things they have achieved since 1955? Such as establishing the world's most popular restaurant chain, now serving 46 million customers a day. Channel Nine, Alan Jones and Bryce Courtney all attest you can't argue with popularity. Success must denote quality.<br><br><br><br>
McQuality is evident everywhere. Its beef, for example, is 100 per cent beef. You may argue that all beef is 100 per cent beef, it's just the non-beef bits you put with it which aren't 100 per cent beef. But that's just nitpicking.<br><br><br><br>
The company's juice, too, is 100 per cent juice. Why, even the shakes are 100 per cent shake. And like many McProducts, these shakes - cleverly distinguished from each other by name and colour - have achieved their success the hard way, shunning nomenclature which implies any link with milk, cream or ice-cream. Fancy a Strawberry Shake, a Tahitian Waffle, a Crunchy McFlurry or a Soft Serve Cone?<br><br><br><br>
Then there are the environmental considerations. A Big Mac patty requires just 39 seconds on the restaurant hotplate to reach a state described as "cooked". And until some grumpy and officious legislator got shirty, McDonald's Grilled Chicken Burger had the grill marks added after it was cooked in a conventional oven. This surely saved a huge amount of grilling, and that can only be a good thing.<br><br><br><br>
There are now 10 Ronald McDonald Houses near hospitals around the country in which sick children can benefit from meeting Krusty's red-haired food-frying cousin. A less spiritually inclined company would leave Ronald out of the picture under some sort of misguided notion of affording dignity to the seriously ill. Not Maccas.<br><br><br><br>
McMunificence also extends to parents. Just as J.K. Rowling has turned around the kid who hates reading, McDonald's has taken children with fussy eating habits and made them completely indiscriminating. Even those who find the fare bland revel in the bright packaging and plastic-inside-plastic joys of toys which themselves advertise something else equally substantial. No more leaving the green bits. Indeed, in most kid's meals very few green bits at all.<br><br><br><br>
Is there any other company which demonstrates such a commitment to the young people of Australia? McDonald's is so pro-youth it seems to employ almost no one over 18 years, 11 months and 31 days. And who recently sponsored World Children's Day ... how much more selfless can you get? Through actions like this, Ronald McDonald is now recognised by 96 per cent of American children, and probably not a great deal fewer Australians. This helps them encourage their parents to take them to a restaurant which is "committed to providing ... a high quality menu to help customers balance their diet".<br><br><br><br>
McDonald's is outward-looking too. As the local website says, the company is in 118 countries and "Antarctica is the only continent that does not have a McDonald's restaurant - yet." Think of the exciting future this promises. Future explorers may say as they leave the tent: "I am just going outside and may be gone for a Supersize Sundae."<br><br><br><br>
Still, people just can't help but have a go. US District Court judge Robert Sweet is a case in point. Granted, he let Maccas off on that ridiculous obesity suit last week, yet in his judgement Sweet as good as suggested the plaintiffs come back and have another shot at levering some funds out of the company that has given us so much. Just as disturbingly, Sweet couldn't help but gratuitously label Chicken McNuggets a "McFrankenstein creation".<br><br><br><br>
Where's the justice in that? After all, who among us can honestly say that when we cook chicken we don't use lecithin, modified corn starch, di- and triglycerides, partially hydrogenated vegetable oils, TBHQ and a dimethylpolysiloxane anti-foaming agent?</b>
 

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Then there are the environmental considerations. A Big Mac patty requires just 39 seconds on the restaurant hotplate to reach a state described as "cooked". And until some grumpy and officious legislator got shirty, McDonald's Grilled Chicken Burger had the grill marks added after it was cooked in a conventional oven. This surely saved a huge amount of grilling, and that can only be a good thing.<br><br><br><br>
Where is: they keep a number of macs on the grill for in case some one comes along and wants a burger immidiatly. After a certain time on the grill some of these Just in case burgers get thrown away.<br><br>
Same goes for the fries. There are always fries ready, but if it takes to long before a customer comes along, they also go in to the waste-bin.<br><br><br><br>
Why dont I read anything about rainforest being destroyed to get cheap meat for Mc Donalds.?<br><br><br><br>
Whats the name again of that book that reveals the truth about the environment friendly face of McD.<br><br>
They collect waste to separate it (they say), but that seems to go to the waste-burner.<br><br><br><br>
Ronald McDonald: Thats a cheap commercial.<br><br>
Lets see some real ethical company policy
 

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Discussion Starter · #7 ·
Another fall for the Golden Arches!!! Don'tcha love it???<br><br><br><br><a href="http://online.wsj.com/article_email/0,,SB104396094532579784,00.html?mod=todays_us_marketplace_hs" target="_blank">http://online.wsj.com/article_email/...rketplace%5Fhs</a><br><br><br><br>
Sales of its Happy Meals have fallen three years in a row. McDonald's won't specify the rate of decline but suggests it was in the low single digits in 2002. People familiar with the Happy Meal business say the decline has been 6% to 7% over the past two years combined, and some McDonald's franchisees say that that is consistent with their experience.<br><br><br><br>
The Happy Meal -- which consists of an entree (hamburger, cheeseburger or chicken nuggets), fries, small drink and free toy -- is crucial to McDonald's. It accounts for more than 20% of U.S. transactions, or approximately $3.5 billion in annual revenue, according to McDonald's. It also generates sales from the adult who buys a child a Happy Meal.<br><br><br><br>
To that end, McDonald's is exploring a novel concept. A key attraction of the Happy Meal is the toy that comes with it. What if Mom -- a primary purchaser of Happy Meals -- got a gift of her own? "A Mom's Meal with a lip gloss or a chance to go to the spa -- these are all ideas we're looking at," says Mr. Lamar. "Mom is a very, very important customer for us." <i>Ok, I can't resist to interject my editorial comment....WTF???</i><br><br><br><br>
But the Happy Meal doldrums may go beyond missing out on the hottest toys. Some franchisees and industry observers worry that today's kids, weaned on videogames, are growing bored with traditional toys at a younger age. Sensing the changing habits and tastes of kids, McDonald's has already begun to install Nintendo videogame stations in some markets. Those close to the company say that the chain is exploring offering more interactive-toy giveaways. McDonald's confirms that it is releasing an interactive toy this year tied to Disney/Pixar's "Finding Nemo."<br><br><i>UGGGHHH!</i><br><br><br><br><i>But on the flip-side....</i><br><br>
Flagging Happy Meal sales may also be a result of parents' focus on healthy eating following publicity about rising child-obesity rates. In response, McDonald's is considering a variety of menu add-ons, including apple slices, fruit juices, peanut-butter-and-jelly sandwiches and carrot sticks, according to a person familiar with the matter.
 

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One of the biggest things I hate McD for:<br><br>
The brainwash of children.<br><br>
I ask people why do you go there?<br><br>
Answer: The kids want to, and if we dont go there the kids go wild
 
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