I love martial arts films, HK Cinema, etc. I actually own more Asian films than I own "american" films. This is a fun site for HK film information :
http://www.lovehkfilm.com/ There is really tons of information there on actors, thier bios, movies etc...It's a good site if you would like to delve a little deeper into HK films. There is so much more to the genre than what comes to a US theatre.
I can't say if women in general like or dislike martial arts films...I mean, I know some that do and some that don't and some men that do and some that don't. I like them...that's what I do know.
PS. yes I will see the new Jet Li movie. I like Jet Li, but some(not all) of his stuff lately has been pure drivel(a great deal of his post-"coming to america" films, imo).