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They can do much, much better, but I'm encouraged to see that this issue is high-profile enough that it's on their radar and the PR from this alone might cause a few people to take a closer look at where their food comes from. The fast food giants have a huge impact on the food supply chain, so this type of pressure could possibly bring some positive change.

OTOH, enough people still only care about the dollar menu vs. humane treatment of the animals before they end up on the dollar menu, and fast food places are in business to turn a profit, so the math isn't quite as encouraging.

But, I'll take what I can get. Something is better than nothing and despite their motives or the pathetic percentages we're looking at here, I think it's a step in the right direction.
 
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