Additives scare me, they are hard to avoid sometimes in this crazy world but I do my best. I too like food in its most natural state possible. Have you read Fast Food Nation? It has interesting stuff about additives in one part...now I get really nervous when I see 'natural flavours' listed in the ingredients...that could be ANYTHING. At least when they tell you what chemicals are in there you know what you're eating (or really, not eating, in my case).