Nope, no good news. There isn't one. This is split from the Hugh's chicken run thread, and I thought I'd bring this issue up, as it's something i thought about a while ago. I was going to include my answer into the main thread, but it got rather long, so I thought I'd bring it here.
There are no big tv chefs that are vegetarian at all, which I find really surprising given the wealth of great vegan foods and options available to a creative mind.
It doesn't really surprise me much. there is some good vegetarian food, but I can't really see vegetarian cookery taking to the small screen. Although I think that if marketed right, we could see it.
I'm surprised that there hasn't been a small series, or a TV show dedicated to cooking vegetarian food. Even if it was gordon ramsay (or another non-vegetarian chef) doing the cooking. It would be interesting to see a six-part series on vegetarian food.
The only major stumbling blocks are that that vegetarianism is considered a niché audience, and as we know in TV, ratings are everything, so TV channels would be worried that people would tune over to "Sick on a widow" on BBC three instead of watching their cooking show, as it was vegetarian.
A big problem is that the V-word is still offputting to some people. And this is where the marketing needs to be considered. You couldn't just pluck up some top vegan chef and have them cook. They need the personality, and I hate to bring up stereotypes, but to get some clearly left-wing hippie in a TV studio wouldn't be a turn-on.
They'd need to find a decent presenter. And it'd have to be someone who didn't view vegetarianism as an ethical philosophy, but more of a cooking system. Too many vegetarians count calories, and for a vegetarian cooking show to work, it would need to unequivocally tell much of its calorie-counting, health conscious audience to stick it all up their collective arses. A radicalapproach is needed, and it needs to be an approach that tells its audience that eating healthy is a completely stupid idea, and that they should engage in our narcissistic culture, not by watching their waistlines, but their plates instead.
The reason for this is that it needs to target foodies. For too long, foodies have witnessed vegetarianism as being a movement based on maintaining health, and this needs to be dispensed with. It needs to be about food for food's sake, not for ethics, or for weightloss. It needs to be a programme about cooking gorgeous food, which also happens to be vegetarian.
It also needs to be patronising to a certain degree. The chef, despite not being a sanctimonious stereotypical veg-head, needs to be an arrogant ******* that people will warm to. Preferably one with a swearing problem, who will make people who think fish is a vegetable feel like the cretins that they genuinely are, whilst demoting people who believe that gillian mckeith is some form of deity to the lower echelons of hell. All this, whilst not offending people who eat meat, or making them feel like lower people because they eat meat. And this is a fine line to walk: How do you tell people that they're stupid, but only because they think that fish is a vegetable, rather than because they eat it.
That said, there may be hope. Hopefully, some network exec (probably not from RDF, endemol, or any other company that produces ratings-grabbing televisual "entertainment" programmes) will see the gap, and we might just see a lesser-known freeview channel adopt such a show, and it might gain a cult following, and then the said host becomes a celebrity chef in their own right.
I think that vegetarianism doens't really wash with the general public. It's a very odd thing for them. They know it exists, and they know it's a rather large minority group. Yet it is at a distance to them. They don't see it as being something to embrace, but rather somethng to respect when they encounter one of these vegetarians. vegetarians need to crack the mainstream,and the mainstream needs to embrace vegetarianism - not its meat-eschewing values - but the food-loving and quirky nature of it all. And a TV personality with enthusiasm, and arrogance, (I firmly believe that arrogance is a characteristic which is unfairly viewed as unfavourable) without the preaching - someone who the public love. A Jamie oliver, sans the meat, is extremly difficult to come by. And then there's convincing TV execs that a vegetarian cooking show is worthwhile.
Mind you, the *******s did put on an awful show over the summer called "cook yourself thin", which was the antithesis of what a food programme should be about. Rather than cooking good food, good ood was viewed as splurging. It was viewed in a negative light. But rather thaninding alternative good food that had less calories, cheap tricks were performed to cut the calories, at the expense of decency, to create awful, *******ised versions of the original. It was terrible stuff, and the four women who presented that show have not been hit by stray meteorites. It almost makes me want to cry.
But if they can produce crap like that, one has to wonder why a vegetarian cookery programme has never been commissioned - Even as an experiment.