Boycott or Buy? Veganism as a Brand.
I've cut and pasted this from my thread on Coconut Oil.
I wonder what other posters think of this, or if I'm just waffling?
My suspicion is that there's been in recent times, a big crossover, between the 'popular' vegan movement (by which I mean, pretty much exclusively diet and health focused) and the so-called 'clean eating' movement, which is also diet and health focused.
In fact I feel as though this whole popular pure natural diet and health type movement is almost co-opting veganism, and turning it into a kind of brand.
'Popular' veganism it seems to me, is fast becoming more about what (often quite expensive) products can be marketed to the buying public as 'natural' 'pure' and 'health promoting', than about what used to really mark it out, which was what subscribers to vegan philosophy boycott rather than buy.
Last edited by Spudulika; 09-28-2014 at 02:17 AM.