We have a business in texas... the tamal house.
Apparently meat eaters folks, don't attempt to give our vegan and vegetarian tamales
a try. We think is because we say they are vegan and vegetarian!
funny right? Do you have any ideas what other name can we use, so they feel invited to taste
our vegan tamales and then, love them, and buy them instead of regular ones?
[Mod edit to remove link]
Maybe nutrition listing would help.
Point out zero cholestorol, lower calories, heart health.
Are they priced lower? If they basically contain the same filling without the meat and cheese they should be.
I've always been with people who would choose based on price!
As a vegan I'm quite offended to pay the same when I'm getting a product that costs less.
Don't let the perfect be the enemy of the good
You could do separate menus. I've seen that before and like it.
You would have your standard menu that lists everything you offer. Don't specify which items are veg, but somewhere on the menu state that people can also ask for your vegetarian/vegan menu. Omnis ordering off the standard menu may end up trying veg tamales and liking them, without the stigma that comes from eating food labeled as veg. And you made the dining experience easier for veg*ns by providing a customized menu.
Vegan Cookbooks Illustrated
I agree with Natty, on the mentioning of the V next to the name of the product. Ours usually look like this- (v). It just helps when you're a vego, to know what you're getting.
Though, everyone's suggestions are awesome. I just really like being able to look for a little vego symbol to check what I can and can't eat. If it wasn't there, I'd miss out on some pretty great stuff!
Do you just name your products by their ingredients? You might want to look at giving them all special titles. Grill'd here in Australia have vego burgers (all vegetarian but can be made vegan, they're awesome) call their burgers different names.
So, they have burgers called "The Field Of Dreams", "Bombay Bliss" (I have such love for it, best chickpea patty in ALL THE WORLDS!) and "Garden Goodness".
Maybe try something like that?
Instead of "vegan" call them what they are. I make tamales with spinach/mushroom/chipotle filling and sell them as "Spinach Mushroom Tamales".
Also gotta make sure bc I have come across this too often, are your tamales truly vegan? No lard/manteca, no chicken or beef broth, and no dairy?