Remember, folks, every time a mainstream restaurant or grocery store adds another vegan or even meat free option to the menu, that's a potential major victory for the animals. When we choose to do one thing, we're choosing not to do another. When someone buys a Boca burger or something at Wal-Mart instead of a beef burger, even if Wal-Mart is an unethical company over all, it's still a good thing on some level because that specific purchase did not go towards cruel industries. This is a less ideological approach to veg*n activism but it has tangible effects that can ripple throughout society. A girl called me out on Facebook just yesterday for promoting Silk brand soymilk. I asked her why she felt that promoting a product that didn't directly keep the dairy industry afloat could be a bad thing.