Not surprising the backlash that was given when the idea of reducing meat consumption was first introduced though. It's so frustrating that when people don't want to hear something, they ignore it and get mad at the person who let them in on the truth.
When I inform otherwise environmentally friendly people about the impact of meat consumption they are not receptive to the idea. Change light bulbs, recycle, get fuel efficient cars, but the idea of altering their diet that will make them more healthy AND help the environment, that is a no-go. Apparently there has to be a paradigm shift for that to happen.
“May all sentient beings be free of pain and suffering. May all sentient beings experience eternal joy and happiness. gate gate pāragate pārasaṃgate bodhi svāhā.”