PETA actively campaigned against L'Oreal
for some time due to its use of animals for product testing. Eventually,
L'Oreal signed PETA's Statement of Assurance in 1993, declaring an end
to all animal tests.
Rumors later led us to question whether L'Oreal had truly renounced
animal tests on ingredients. As L'Oreal would not clarify this issue
for us, we put a notation on our published lists of companies that do
not test on animals. Up until the fall of 2000, no documentation had
come to light that indicated that L'Oreal was conducting animal tests,
so the company remained on our "don't test" list (with a notation so
readers would be fully informed and could make their own decisions).
In November 2000 we were provided with evidence that L'Oreal has
requested animal-test data on at least one ingredient from an ingredient
supplier, as well as other L'Oreal statements in which it confirms only
that it does not test finished products on animals, with no mention of
ingredient testing. It also came to our attention that an animal rights
group in England, Naturewatch, had started a L'Oreal campaign because of
the possible testing of ingredients on animals.
After twice faxing the company regarding these documents, we received no
response. While we have no definitive evidence that L'Oreal is indeed
testing ingredients, its silence coupled with the information we have
lead us to believe that L'Oreal is probably not cruelty-free.
We therefore decided to remove L'Oreal and all of its companies
(Garnier, Lancome, Matrix Essentials, Maybelline, Ralph Lauren
Fragrances and Redken) from our cruelty-free lists. L'Oreal has been
moved the "Do Test" list.