"Holy Cow contains a proprietary blend of different types of soaps called surfactants, emulsifiers, and chelating agents derived from natural and organic resources. An organic based colorant and natural based fragrance is added.
All recent printing of the Holy Cow label will include ingredients listed."
I then emailed back and asked if it were vegan, or if it were ever tested on any animals, and he said that yes, it is vegan and animal friendly.
I've bought the all purpose cleaner, it was pretty cheap, like 2.50 at my local market, and have used it to clean everything in my kitchen. I really like it and will buy it more and more and more