Their reasoning being?
1. The quality of the fur is so poor they don't think they can sell it labeled genuine.
2. Customers are now more inclined to by faux fur than real fur.
If it's 2, that's a recognition the anti-fur people are getting somewhere. Cause for celebration IMO.
Q: How many poets does it take to change a light bulb? A: 1001...one to change the bulb, 1000 to say it's already been done.