There's something ridiculously ironic about this. Something very Family Guy-esque. Actually, in one episode, there's a contest to decide what the theme of that year's parade. In order to figure it out, they write down ideas on strips of paper and then tie said strips of paper to the legs of doves. The doves are praised for their beauty before being released and shot at. The idea tied to the one that falls is chosen as the theme of the parade. Of course, in that case it's supposed to be awful and absurd.
That someone is actually doing (the equivalent of) this is really pathetic.