US Farmers Ditch Tobacco For Chickpeas As Cigarette Sales Decline, Hummus Sales Rise - VeggieBoards
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#1 Old 09-18-2014, 04:07 PM
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US Farmers Ditch Tobacco For Chickpeas As Cigarette Sales Decline, Hummus Sales Rise

Hummus is conquering America. At least that’s what several farmers deep in the heart of tobacco country tend to believe. As tobacco sales are slowly decreasing due to regulation, lack of commercialization, and an overall focus on a healthier lifestyle, farmers are looking for a new crop to supplement their declining income.

Exit tobacco. Enter chick peas.

Hummus has been rapidly on the incline as a preferred condiment in the United States. It has become fashionable among celebrities such as Katy Perry and Justin Timberlake, and overall awareness is growing. No less than 26% of Americans say they have it in their refrigerators and 70% are familiar with the product. Consumer spending on hummus has reached $1 billion a year, after growing some 18% a year over the past five years *- six times faster than the overall growth of the American food market.
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This is the best news I've heard all day!
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#2 Old 09-18-2014, 11:30 PM
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Oh this is awesome.

Now if only chickpea curry could rise in popularity a little more...
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#3 Old 09-19-2014, 02:48 AM
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My husband's dairy loving and meat eating omnivore family had never heard of hummus until I brought some homemade stuff to their house and they tried it. I have never seen anyone devour something so quickly lol. I think I got them addicted to it.

I can imagine all the people who are quitting smoking running to buy hummus as a withdrawal coping mechanism lol.
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#4 Old 09-19-2014, 04:45 AM
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I just wrote and article about the very same thing with 2 recipes for hummus . . Spicy Black Bean and Traditional Chickpea. Hummus is so wonderful and healthy (especially when your dipping veggies). It's great that the tobacco farms are turning into chickpea farms. Here's the link for my article/recipes and a pic .
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#5 Old 09-20-2014, 08:43 AM
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Hummus- Alive With Pleasure!

Hummus Country! (Cue the theme music from "The Magnificent Seven"...)

Come To Where The Hummus Is!

Okay, now all we need is some billboards showing photogenic people messily devouring hummus. We'll get the remaining 30% of people who don't know about this food yet...
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