Featuring flying piglets, the television advertising campaign is entitled "Make it Possible" and claims to give animals their voice so that factory farming and animal cruelty in piggeries and chicken rearing businesses will end.
Animals Australia hopes the campaign will create outrage in the community, akin to the onslaught of political anger that hit politicians after the ABC Four Corners program showed Animals Australia footage of Indonesian abattoir cruelty last year.
The animal rights group wants consumers to stop buying hams and turkeys this Christmas, and to reconsider all their purchases of Australian chicken meat, eggs, pork, hams and bacon from farms where the animals are kept in cramped pens and cages in sheds for most of their lives.
"We know that factory faming only exists because their secrets are secured behind high walls and closed doors - and that an informed community would not knowingly support such cruelty," Ms White's email said this morning.
"(This campaign) will inform, inspire and empower Australians to make compassionate choices that will improve the lives of these animals, by refusing factory farmed products, buying fewer animal products, or by going meat free."