While is sit enjoying my Arrowhead Mills Organic Hot Cereal, 4 Grain Plus Flax, I wonder why they focus on the flax. The ingredients are Organic Whole Cracked Wheat, Organic Steel Cut Oats, Organic Whole Rye Grits, Organic Whole Barley Grits, Organic Flax seed. Not only is flax the last (smallest amount) ingredient, but the flax is also whole seeds. In order to get the nutritional value of flax, I believe the seeds need to be ground. So many cereals and bars I see do this. So, what's the point? Do we really need to see the flax seeds? It seems like a waste to me.