Ok, just looked at the website in more detail. This is a brilliant joke created by people who have entirely too much pop-culture knowledge.
The Mr. Teapot campaign in the category of Pataphysical Engineering...Alfred Jarry (playwright) coined the term pataphysics and some of his contempories picked up on it. The Beatles even make mention of pataphysical science in "Maxwell's Silver Hammer."
This also cracks me up: "The original flat earth was confined, restricted, and twisted into a perverse spherical shape by a conspiracy of TELEVISION BROADCASTERS in an attempt to realize their dream of TOTAL HUMAN MIND CONTROL through subsurviant captive homogonized market share."
Thanks for the laughs, Mikie!!