I completely understand your pov ruthieb....but in the US at least, this is of very great importance...
Otherwise we would not be here, having this discussion, and FR's thread about interractial dating would not have gotten nearly so many views...five pages or so of responses, thousands of views.
People want to talk about this but we're not supposed to...we have weird feelings about race because of what parents and or culture has shown us...and yet our response is supposed to be silence on the subject as it is uncomfortable.
I live in the South...it's a BIG deal here. So we know that here, at least, in the US, it matters.