Years ago, in a business class, I heard about a run of TV commercials that the company American Greetings ran. The ads were critically acclaimed and people loved them. American Greetings was thrilled by the response, but puzzled at the lack of uptick in sales. It turns out most people thought the commercials were for Hallmark, its main competitor. Hallmark's sales rose!
I think they meant to make her that dark (unless she was already that dark). Not to puzzle people, of course, but it's far more visually interesting to see someone with unnaturally dark skin than someone who naturally has a dark complexion. It's actually very well pitched given the fame of Snooki and the story of the "tanorexic" mother which has exploded all over the tabloids and talk media. Even this phony controversy from the cancer society of sweden will only garner the company more attention. Attention, btw, that would be better aimed at the company's notorious labor conditions.
Because they've seen her in other photos before.
But it's interesting. Like if they turned her green. Different than just a model with dark skin, because it's more about the photoshopping than the color of the model.
It's a stupid advertisement anyway, as they all are, and I don't like the idea of slapping brown skin on a white woman any more than I would like to see someone whitened (as I think ladies have been in makeup ads... Beyonce, maybe?)
I'd rather they just made her green. That'd be cool. Or blue. Andorian, like.
I'd never seen her before I saw the ad at the bus stop and I immediately thought "what the hell have they done to that picture?". To me it looks really, really unnatural.
And it isn't just a thing with female models either. Men's Fitness does a lot of photoshopping, i.e. the "enhance these muscles" button, and then write an article on how to get that physique, even though the physique is fake.
"I'm not in this world to live up to your expectations and you're not in this world to live up to mine." Bruce Lee.
"On a large enough time line, the survival rate for everyone drops to zero." Chuck Palahniuk (Fight Club)
About twenty years ago, when I was in Colorado at very high elevation, I saw white people who got this tan, on account of how much stronger the sun is in thinner air. Hardly anyone does it any more though, since it isn't PC.
It's totally cool that normal women to you look like they've been mud-wrestling. Nobody's judging...
My parents just came back from Jamaica and noted that all the white tourists/residents looked like latinos, lol.
I tend to agree with Kenicke on this one. Except that Isabeli Fontana has been reported to be an actual Latina, rather than a pretend Latina. Also, judging by photographs, she appears to be maybe a couple of shades darker than the whitest of the white, but nowhere near the 8 or so shades darker that she is made to appear in the ad.