I heard about that.
Probably a publicity stunt.
I've never understood why they did little cheap giveaways for a CAR purchase!!! When I bought my car, I was thinking "okay...what about THIS car payment? Can I work on this car myself...or is everything hidden and needs a car lift?"
...not "Oh, but if I buy one of THESE cars, I can get a gun/dvd player/gas card/ etc... The cost of those items is peanuts compared to what you're shelling out for the car.
And a CREDIT to a gun store is pretty good, too. You could use that for lots of things...even something like a gun-safety class for an older child you're teaching to shoot.
Many gun stores also sell novelty items, like jackets/books/bumper stickers/calendars/etc... Some carry archery supplies, too...
You can also pick up some nice self-defense supplies at a gun store, like mace/pepper spray/stun gun... ...some rare ones may even host self-defense classes.
I have a sharp over-the-knuckles self defense item I purchased at one...that looks like a harmless kitty-cat keychain. A small child picked it up once and said "Oh, I like your kitty keychain! It's CUTE!!!" Heck, airport security still hasn't figured out what it is.
Give thanks to Mother Earth for Her greatest gift...
For without it, we would be lost.