I subscribed to "Taxidermy Today" for a number of years for reference for animal replicas, so I think I have a good take on what hunters are looking for in a trophy. Unusual trophies such as white or spotted deer, unusual antlers, etc make the cover of "Taxidermy Today." Unusual = a good trophy. Trophy hunters want the unusual. I'm talking trophy hunting here (such as this bear hunt), not hunters in general, just to clarify.