Companies market 'fun' packages of fruits, vegetables
Brian Kersey / AP
(photo) Thomas Moore, 6, hands out samples of Sunkist's new Fun Fruits product at the Food Marketing Institute trade show. Moore is the child of a Sunkist employee and is one of five kids used in the marketing campaign for the individual packages of sliced fruit.
The Associated Press
Updated: 1:22 p.m. ET May 2, 2005CHICAGO - Eat more fruits and vegetables. Mom says it. Uncle Sam, too. Yet people still do not get enough and the government just doubled the recommended amount.
Trying to entice shoppers, produce companies are putting freshly sliced fruit into fun packages for kids and packaging carrot and celery sticks to fit in a car cup-holder. Some on the new lines are on display at the Food Marketing Institute show, the supermarket industrys annual convention.
Sunkists Fun Fruits are sliced oranges, apples or pineapples, or red grapes with no stems, available in half-cup serving packages that have pictures of kids on them. The products will be in supermarkets this year; Sunkist is working on a version for grown-ups.