For much of my life, I wanted to be paler than I am. When I was a little girl, I thought Lilith on Cheers was sooooo beautiful. She once made some comment about taking 7 showers a day, and I thought that if I took that many showers, my skin could be as fair as hers. That night I went into the bathroom and rubbed my forearms with cotton balls moistened with rubbing alcohol. I cried because the cotton balls were getting dirty, and they just kept picking up more dirt, but I could'nt see it on my skin. My mom found me, though, and explained that it's normal, I was silly, etc.
When I was a teenager I wore the fairest foundation and powder I could buy. When my hair is light blonde, my face has a strong pink tone to it that I don't like. It makes it much harder to disguise my dark circles, too. But I'm no longer trying to be paler than I am.