Ha ha ha. Blockbuster's attempts to force the market toward them has backfired. A few years back, they were among the first video rental chains to start carrying DVD's, and if I'm not mistaken they announced in 2000 that they would be all-DVD by 2005 (which hasn't happened yet; I don't know if that was truly a "goal" of theirs or whether they just scrapped the idea later). Anyway, this effort to motivate people to buy DVD players has had an unexpected consequence: now, people are more likely to buy and own their own movies than they were when VHS tapes were more popular. Take that.
But the late fees really were ridiculous.