“Instantaneously upon receiving our news release, their guest services department changed their official line from ‘we carry ethical fur’ to ‘we are fur free’,” says Brooks. “There was an instantaneous and utter transformation in their communication with the public.”
The organization vows to keep monitoring Grouse Mountain on a weekly basis throughout the winter to ensure it stays fur free.
“If the fur ever returns, we will recommence the campaign and it will be approximately double the intensity of the campaign that we undertook this past fall.”
Read the rest here: http://globalnews.ca/news/1068276/grouse-mountain-opts-not-to-re-stock-real-fur-jackets-animal-rights-activists-take-credit/
I don't like the tone of this article as it seems to be painting the activists as "extreme" merely for wanting the store to be cruelty free but I'm still happy they ditched the fur. It's a win for the animals!
"If we could live happy and healthy lives without harming others... why wouldn't we?" - Edgars Mission