Isn't this advert great? I don't live in Australia, but even in the UK I'm glad whenever I see a meat advert.
It means they need customers. There never used to be persuasive meat advertisements. Perhaps one meat would be said to be better over a competitors, but there was never adverts like this.
The advert doesn't even make any points. 'We were meant to eat it'. That's rather ambiguous isn't it? Any scientist, or even Biblical scholar if that's your style, can tell you that's not true.
Think about it: THEY ARE LOSING BUSINESS!