I heard about this suggestion a few months ago and I just couldn't believe what I was hearing. It sounded like some whacky idea straight out of Corporate Central -the US.
The ethical side of me rejects this idea outright, as advertising in general has become far too intrusive in our lives as it is (just take a look at what a cesspit of ads the internet has become). However, the practical side of me realises that implementing this corporate funding is probably inevitable at some stage in the future for schools and uni's due to financial problems, and for that reason I could probably come to accept some of it occurring. But what I can't accept, is that funding coming directly from a fast food giant. Govt. health authorities are already pushing **** uphill to try and get kids and their parents to think of their future health by eating more sensibly so I can't understand how any educated person could put this forward as a sensible proposal.