Originally Posted by Beachbnny
Do you think things like this are done without thought?
Not at all, I think they know very well that slogans like this appeal to a significant percentage of their target group.
Similarly, the Proviande/Schweizerfleisch (the Swiss organisation for “meat marketing”, I’m definitely not providing a direct link) campaign combines photos of animal carcasses with what they call “funny, ironic captions” such as
“natural tofu substitute”
“not suitable for vegetarians”
“guaranteed free of vegetable fats”
(at least the first two are obviously at the expense of veg*ns too – and of course it’s first of all at the expense of the animals)
to (translated quote) “demonstrate with a twinkling eye that Swiss meat is the real deal, everything else is a side”. Sure it is disgusting and degrading, and not funny at all, but what would one expect “behind the enemy lines” – they sell
the stuff. Possibly offending a few veg*ns is unlikely one of their concerns (as it will hardly affect their sales negatively)...
I think the manager’s reaction and the compensation which you got for your complaint is remarkable.
Where I live, if you complained to a steakhouse manager about not feeling comfortable as a veg*n eating there and feeling offended by their anti-veg*n advertising material, I suppose a confused look would be the best possible reaction (and certainly don’t expect a voucher). I actually think it is more likely that one would be laughed at.
ETA: I think you were right to complain, and write to them though.