OK, so this guy decides that he wants to take a break from promoting his wildlife damage control thingy, in order to demote vegetarianism. It sounds like this guy has a real issue with vegetarians. I'd say that he's probably pissed off at animal rights activists pissing him off, and instead of targeting his campaign back at animal rights activists, he wishes to have a go at discrediting veganism, which is associated with AR. He's got the same kind of attitude diaplayed by trolls. Except this guy is a little smarter than your average troll. This guy doesn't cast his flamebait into another pond. he simply keeps it in his own yard with a big sign. On his page, he states how he loves to get responses to these articles. he enjoys hatemail and displays any feedback as medals of honour. This is the sign of a guy who wishes to have the article displayed for the purpose of what I call "Non-aggressive trolling" which basically means that whilst he doesn't actually invade other sites to get his feedback, he does it on his own site, and waits for his catch to arrive and take the hook. This gives him security in knowing that he isn't a true troll.
Oh well, that's the analysis of the guy who runs that site. the article has completely changed my life around, with it being so convincing. Hell, i might as well have a steak for lunch tomorrow. And a bacon cheeseburger for a snack.