So, I had just dropped my parents off at the Phoenix airport and decided to stop in at Whole Foods in Tempe before heading back down to Tucson. I'm always looking for a good vegan multi-vitamin that won't put me in debt, so I asked a guy in the supplement aisle if they had one. He didn't know, so he asked another girl who worked there. She said no and started to explain to me that they didn't carry a vegan multi because some nutrients were not absorbable without gelatin. WHAT!? I politely challenged this statement by telling her that there are vegan multis on the market and that there are other non-vegan multi-vitamins that don't contain gelatin. I told her that I thought gelatin was only used as an agent to give the pill or capsule form and had no effect on the nutritional value of the multi. She insisted that there was some nutrient that she couldn't remember that needed gelatin to be absorbed. This is absurd, right? I didn't press the point since I'm certainly no supplement expert, but if she was as wrong as I think she was, it's pretty annoying that she's so sure of her misinformation and is working in the supplement section, no?