"Is this the beginning of the end of meat?" - Washington Post - VeggieBoards
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#1 Old 03-18-2017, 03:19 PM
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"Is this the beginning of the end of meat?" - Washington Post



Quote:
Patrick Brown founded Impossible Foods with the goal of supplanting the meat industry. He believes America’s 230 million omnivores can be made to trade their hamburgers and steaks for a plant-based equivalent, scienced into being.

That vision may yet be a long way off -- even Brown admits as much. But next week the concept will get an important early test: Impossible Foods is opening its first large-scale facility in Oakland.

The Oakland plant, which will begin to produce burgers this summer, is the first concrete sign that Impossible Foods and flagship offering are anything more than utopic moonshots. The plant will prove whether or not the concept can scale, which has implications for public health and the environment.

It also has consequences for the emerging clean-meat industry, of which Impossible Foods is an early (and highly visible) player. Unlike Boca or Morningstar before them, which sought to corner the vegetarian market, these companies aim to appeal to hardcore meat-eaters by creating a meaty plant-based product. Beyond Meat, a popular vegetarian brand, has dipped a toe in those mainstream waters with its beet-juice "bleeding" Beyond Burger. And earlier this week, the start-up Memphis Meats announced that it had successfully created a lab-grown chicken strip -- at a whopping price per pound of $9,000.
Read the rest here: https://www.washingtonpost.com/news/...=.8cb1a07de141

Has anyone tried the Impossible Burger? It looks like a game changer.

"If we could live happy and healthy lives without harming others... why wouldn't we?" - Edgars Mission
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#2 Old 03-18-2017, 09:13 PM
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Australians should like the Beyond Meat one. We love beetroot on burghers - veggie or meat. Wouldn't it be great to get rid of the meat part.

"The time will come when men such as I will look upon the murder of animals as they now look upon the murder of men." - Leonardo Da Vinci, Italian Painter, Sculptor, Architect, Musician, Engineer, and Scientist

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