uh, dudes, B12 does NOT come in a balanced veg*n diet. It can only come from fortified foods, like fortified cereals, soy/almond/hemp milk, etc. One reason that I will not buy a veg*n "milk" product that is not fortified, as some are just empty white calories. I agree with the OP, they know who is eating their products and should be making it nutritious for us. The fact that we are looking to find the sources, means we are responsible, and complaining about what we want is often how we get what we want. Still I take sublingual B12 occasionally, and also have a b12 patch that I use infrequently. Why? Because eventhough I always check my labels and make sure I get the fortified version of 100% of my B12, I back-up with occasional B12 vitamines, because you just can't risk being wrong about that.... and sometimes companies are found to lack what they say they have, when tested. This was found to be the case in some nutritional yeast that was supposed to have b12, but was found lacking. I use it too, but don't bet on it being all it says it is.