Originally Posted by Sevenseas
Well I think this counter-argument is a defense for advertising accused of sexism generally: whether the ads are for beer, cars or "male fragrance", the women probably are in them voluntarily.
I think the argument does have some merit, in that, as far as I know, it's usually women who want to promote vegetarianism, whereas for most ads, it's actors who need money. Any actor I know needs money. Unless they're a big name, they'll take nearly any job they can.
However, I agree; the objectification is ridiculous. Why not just have the people talking honestly about vegetarianism? I know the mantra in advertising is that honesty won't sell, but then look at Barack Obama (sidenote: I'm now jealous of Americans; so far, your leader could kick our leader's butt. Easily.). He's all about honesty, and look where it got him?
This is rambling and unfocused...but yeah, I agree. Objectification is ridiculous. There's a Bell commercial here that has been annoying me lately, with a guy who hires a bunch of cheerleaders to cheer while he talks to his (male) buddy about getting Bell. They're completely treated like objects. Nothing more. They get screen time for their cheers. And they're completely irrelevant otherwise.