PETA was actually right to shock people and I honestly think they are still largely behind what pushed veganism to go mainstream. They're highly organized and understand human psychology on multiple levels. Explaining facts only works with highly rational and/or educated people. Facts don't change a lot of people, especially if they have been strongly socially conditioned to eat exceptionally large amounts of animal products and also to believe their dietary choices are as private and exclusive as their right to sexual preferences. Shock. Value. Works.
At any rate, PETA has multi-layered approaches, many of which are quite tame. Such as the video game Kitten Squad, their recipes and fast food suggestions, and their more recent specific outreach on college campuses, where they might show a movie like Babe or Texas Chainsaw Massacre to stimulate discussion of animal rights themes.
The bottom line is that in order for veganism to become more mainstream, it can't just be about the animals. That means there have to be activist groups who are focusing more on things like the environment or world hunger. People who get the animal rights aspect sometimes want it to be a single issue campaign but that's the real reason PETA repels some people. ..some people do not care about animals or even other people and it's naive to believe that they do.
"Thinkers may prepare revolutions, but bandits must carry them out"~
Last edited by Thalassa; 01-11-2017 at 10:35 PM.