I thought it tasted pretty close to ham... different texture, but about the same flavor. It's seriously been so long since I've had ham (about 2 years) that I cannot remember the exact taste. I have memories, but I know they wouldn't match the reality.
When I gave up meat, for a long time I was craving it. I went so long without any and out of nowhere, I just HAD to have chicken. I was really bad and had some. I took a bite and it was not even close to what I remembered it. After that, no meat at all. No desire to.