In case anyone wonders what I'm going on about, Just Mayo uses canola oil which has a better omega 3 to omega 6 profile than soybean oil, which is what Hellman's uses, because it's cheaper to obtain. Also while Just Mayo includes pea protein, Hellman's only uses potato and corn starches as thickeners. Finally, Just Mayo has a transparent ingredient list, while Hellman's uses the ever-mysterious corporate buzzword "natural flavor" in their nutrition label.
I'm not suggesting it's poison, or that no one should purchase it, but that I am now suspicious of their intent (is this an intentional suicide mission to make vegan products look ridiculous? Corporations have done this before. Clear Tab was a suicide mission from Coke, to make Clear Pepsi look ridiculous in the 90s, and it worked). I was thinking if their marketing was sincere (yeah good luck with finding that with Unilever anyway) that at least they'd charge people less money for a product that's obviously cheaper for them to make. Like "bargain vegan" for people who don't read labels.
Anyway, I'm not too worried about Hampton Creek since they launched their flavored spreads line, but I still find Hellman's actions questionable.
"Thinkers may prepare revolutions, but bandits must carry them out"~