Don't mess with Ronald.
That's the message McDonald's Corp. Chief Executive Jim Skinner delivered Thursday to investors who want to retire the red-haired clown as part of broader efforts to stop the marketing of what critics consider unhealthy food to children.
"He is a force for good he does not hawk food," Skinner said of Ronald McDonald in a rebuttal to Deborah Lapidus, senior organizer at Corporate Accountability International, which launched a campaign in late March to do away with the mascot.
For anyone who may not have known, this group
has been trying to get Ronald McDonald to retire for a little while now.Here is a good article about it.Retire Ronald Website