Originally Posted by azul_sky
I think the "seal of approval" thing is helpful as long as the Veg Society has a serious commitment to enforcing standards. So many times things say "great for vegetarians!" on the menu, and there is no regulation (I don't think) about what this means. These items could have beef stock, etc. in them, and the faster the restaraunt, the less likely you will be able to find anyone who can tell what is really in the veg*n option. With the approval, no one has to wonder if there are other things in the meal that are derived from meat. Well, kind of. I guess the only bad thing I see about this is that maybe people won't realize that Quorn has eggs.
I think an important indication here is the power of the consumer. I just learned when watching the "Super Size Me" movie that McD's is phasing out the supersize option. The veg*n option is just another step in a healthier direction. Not because McD's cares, but b/c consumers are beginning to demand it. I find that, in itself, very encouraging.
You need not worry, the vegetarian society has its own set of standards, which mcdonalds must adhere to in order for them to use the vegetarian society's logo. This means no meat, no risks of contamination, and also, all eggs must be free range. And don't worry, because I think that most vegans in the Uk are aware that quorn contains eggs. The vegetarian society is a little more lax than the vegan society, so they'll approve stuff mad ein the same environment as meat products, as long as good measures are made to ensure that no cross-contamination takes place.
And mcdonalds have had a veggie burger at its Uk outlets since 1994. This, however was replaced with the quorn premiere. I see it as a step back, since the old veggie burger was pretty much vegan if you left the mayo, and also because the old veggie burger was quite good, whilst the quorn premiere is rank. McDonalds isn't reaching out to vegetarians. It is recognising that vegetarianism is in a state of decline, and has reformulated its marketing to no longer view vegetarians as a group to which to cater to, but rather to merge vegetarians with low fat eaters, and cater towards the vegetarian/lowfat group rather than vegetarians.
In the Uk, vegetarianism hasn't got anywhere to go. There's none of the "get the word spread" malarkey. We had the entire 1990's to do that, and now everyone is aware of what a vegetarian is, and it still remains that vegetarians are a minority group which one must cater towards. If you were to go into an eating establishment in the Uk, and they didn't have at least one vegetarian dish, then the customers would want to know why. Most cooks are aware of vegetarianism, and restauranteers, in their menu planning, will always take account that it is very likely that a vegetarian or fifteen will come along at some point.
At mcdonalds in the UK, the fries are vegetarian. None of the beef fat malarkey - These fries are vegetarian, and mcdonalds will and do say it.
Anyway, the vegetarian society did give BK approval for their veggie burge rin the 90's, so I don't really see how this is different.