Yeesh. I think if we want people to have a better understanding of vegetarianism and vegetarians, I think the last thing we should do is act like we're humorless crybabies. In the main, we're not, so let's not act like it, please!
And we should probably stop drawing attention to the ad. No publicity is bad publicity, so we're just HELPING THEM SELL MORE BURGERS by talking about the fast food place by name and starting Facebook groups about it. Let's cut that out, hey?
Personally, as I said before, I don't feel speaking in hyperbole is a horrific offense. Not to vegetarians, not to religious people, not to anyone. (Just my opinion, of course. I know there ARE people who get offended by it, but I think that's sad and useless.) I don't care if someone says, "X is so Y that even uppity white *****es would..." I wouldn't be offended as a white girl, and that even has untrue insults in it! (No comments from the peanut gallery detailing all the ways in which those insults are actually true, kthnx.)
Hyperbole to make a point does just that - makes a point. Freaking out over it just makes it look like YOU miss the point entirely and the only people who are going to support you are THOSE WHO ALREADY DO. And every omni who sees it won't see you making a rational point - they'll see humorless crybaby who can't take a joke, and probably think LESS of vegetarians as a result! Not great for the cause. And, again, saying something like "Man, that guy is so fine, even a lesbian would want to bed him!" doesn't ACTUALLY show a disrespect toward lesbians, nor does it demonstrate a lack of comprehension when it comes to what it means to be a lesbian. It's. Hyperbole. To. Illustrate. A. Point.
So let's relax, please!